Grossmann & Berger identifies premises for Museum der Illusionen in the City

Hamburg has gained another new leisure attraction. The Museum der Illusionen at Lilienstrasse 14-16 will be officially opened on 19 October. The museum occupies 400 m² of space housing 50 exhibits that present optical and tactile illusions for visitors to try out. Its curators specifically invite people to touch, join in and take photos for social media. Hamburg’s new museum of illusions is in the immediate vicinity of the Kunsthalle art gallery, the main station and the very busy shopping streets Spitalerstrasse and Mönckebergstrasse.

Managing director Nikolina Lackovic was originally looking for space in the HafenCity when Grossmann & Berger, member of German Property Partners (GPP), introduced her to an alternative retail and exhibition space on Lilienstrasse that had convincing advantages. The building, housing offices and other commercial premises, belongs to HSH Nordbank and stands opposite the Barefood Deli restaurant operated by Til Schweiger, an actor.
 
Successful franchise
This is the second museum of illusions in Germany; the first was opened in Berlin. The original idea behind the museum of illusions came from Croatia. Roko Živković and Tomislav Pamuković founded the first such museum in 2015 in Zagreb. It was such an instant success that it was soon copied in other parts of the world. No longer confined to towns in Croatia, the museums can now be found in places such as New York, Kuala Lumpur and Oman.

Source of photos: Lucas Höllmüller